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Services

CORPORATE COMMUNICATIONS

In today’s fast-paced and rapidly changing business environment, it is essential for all businesses, both large and small, to build and sustain a brand identity. Communicating what sets one’s business apart from others is one of the keys to long-term success. PR practitioners play a crucial role by raising awareness amongst stakeholders, consumers, decision-makers and the media.

At REAR PR, we devise strategic and targeted PR campaigns to deliver tangible results such as strengthening brand awareness, highlighting key messages, raising the visibility of products and services, and positioning of company spokespeople as industry thought leaders.

Key elements of PR practices such as strategic placements in the media, press releases and one-on-one interviews are used methodically to capitalize on planned PR coverage and deliver a consistent flow of news and announcements hence keeping the brand in the limelight.

PUBLIC RELATIONS SERVICES

At REAR PR, we are passionate about PR and communications in all its forms!

We provide PR Services, strategy, consultation, and brand positioning for clients in various laterals, including Retail, Fashion, Business, Finance, Healthcare, Interiors, Construction and other industries.

WE SPECIALISE IN

PR Strategies, Plans and Implementation

We conduct  PR campaigns  to create public awareness for your products and services. This is done by  identifying the right steps and carrying them out conscientiously. Using the results from our analysis and consultation phase as our starting point, we develop a PR campaign that is optimised for your company, your products and your target audiences. The PR strategy comprises a mix of proven PR activities in line with your business goals and PR objectives. We also recommend the best PR Tools planned around editorial themes and current industry trends. This is an important step in the process of ensuring that your information reaches your target audience throught the right channels and at the right time.

At REAR PR, we devise strategic and targeted PR campaigns to deliver tangible results such as strengthening brand awareness, highlighting key messages, raising the visibility of products and services, and positioning of company spokespeople as industry thought leaders.

Key elements of PR practices such as strategic placements in the media, press releases and one-on-one interviews are used methodically to capitalize on planned PR coverage and deliver a consistent flow of news and announcements hence keeping the brand in the limelight.

Press Releases

As PR Professionals, we issue press releases and distribute them to reporters, with the aim of proposing possible story ideas. Press Releases are  short, compelling news story written by a public relations professionals and sent to targeted members of the Media. The goal is to pique the interest of the journalist or publication. It serves as an official statement for the purpose of providing information on products and services, as well as  making announcements. This press materials are delivered to the media both physically and electronically.

At REAR PR, we devise strategic and targeted PR campaigns to deliver tangible results such as strengthening brand awareness, highlighting key messages, raising the visibility of products and services, and positioning of company spokespeople as industry thought leaders.

Key elements of PR practices such as strategic placements in the media, press releases and one-on-one interviews are used methodically to capitalize on planned PR coverage and deliver a consistent flow of news and announcements hence keeping the brand in the limelight.

Media Monitoring

We are responsible for monitoring the output of print, online and broadcast media materials that we put out for our clients. This is an activity we carry out in-house out in house. It involves keeping track of radio and television broadcasts, the collection of press clippings from print media publications and the collection of data from online information sources. These collected materials usually consists of any media output that makes reference to our client, their activities and/or its designated topics of interests.

At REAR PR, we devise strategic and targeted PR campaigns to deliver tangible results such as strengthening brand awareness, highlighting key messages, raising the visibility of products and services, and positioning of company spokespeople as industry thought leaders.

Key elements of PR practices such as strategic placements in the media, press releases and one-on-one interviews are used methodically to capitalize on planned PR coverage and deliver a consistent flow of news and announcements hence keeping the brand in the limelight.

Press Conferences

We organize and execute press conferences to make important announcements and gain coverage in newspapers, magazines, blogs and on TV news broadcasts. This is an ability to reach all media outlets at the same time while controlling the message. A press conference also builds excitement or anticipation about an event and are held for reasons like; Introducing a new product, Unveiling a new advertising campaign or initiative, Announcing a charity event with a featured celebrity and other newsworthy items.

At REAR PR, we devise strategic and targeted PR campaigns to deliver tangible results such as strengthening brand awareness, highlighting key messages, raising the visibility of products and services, and positioning of company spokespeople as industry thought leaders.

Key elements of PR practices such as strategic placements in the media, press releases and one-on-one interviews are used methodically to capitalize on planned PR coverage and deliver a consistent flow of news and announcements hence keeping the brand in the limelight.

Branding and Identity

At Rear PR, we pay strict attention to the brand Identity of our clients.  All the components related to a product, service, company, or person is their  brand identity. Some of these items include; the name, logo, tone, tagline, typeface, and shape that creates an appeal. We are very particular about the kind of message that is perceived from the product or service of our clients. For this, we take a critical approach to understanding the brand needs of our clients, and providing quality results.

Event Management

Event management, which requires detailed logistics and appealing aesthetics is one of the components that  enhances our efforts as PR Professionals for an organization. An event in itself is a project and it ranges from a conference, seminar, fundraiser to a launch party or a 3-day volunteer cruise. But with both skill sets,  a creative “think-out-of-the box” mindset helps us execute great events everyone will want to attend. With the rise of social media platforms, monitoring posts and comments have been made easy showcasing how well an event is marketed and received by the public. Anything on the internet is a fair game for positive and negative backlash that may impact your event and company reputation. It is more important for we the professionals in both fields to be able to engage prospective and former stakeholders; through various marketing channels to better clarify misperceptions, rectify the spread of misinformation and address any event issues-pre, during and post.

Talent Management

 

The talent industry is among the most competitive industries in the world. To be truly successful, you need more than talent, you need to be branded and marketed. Major talents spend their time rehearsing and creating content and often times, they fall short when it comes to their ability to promote themselves. At Rear PR, we believe that for an artist to truly be complete, he/she must know that his/her work is loved by those who can truly appreciate the work and the meaning behind it. We provide true artist representation. Our agency takes time to understand an artist’s passion and treat their work with much respect and dignity.